S. No. | Accession No | Title | Author | Edition | Place Publisher | Year | Volume |
1
|
13891
|
Swamy's Handbook 2018
|
Muthuswamy, Brinda, Sanjeev
|
44th Ed
|
Swamy Publishers(P) Ltd.
|
2018
|
|
2
|
15245
|
Frank Barnas
|
Broadcast News Writing,Reporting and Producing
|
7th Ed.
|
Routledge Taylor & Francis Group
|
2018
|
|
3
|
15291
|
Weigang Zhang
|
Signals and Systems Volume 1 : in Continuous Time
|
|
De Gruyter
|
2018
|
|
4
|
15301
|
Chris Hackley,Rungpaka Amy Hackley
|
Advertising & Promotion
|
4th Ed.
|
Sage Publication
|
2018
|
|
5
|
15313
|
Seema Hasan
|
Mass Communication Principles and Concepts
|
2nd Ed.
|
CBS Publishers & Distributors
|
2018
|
|
6
|
15316
|
Bonnie S. Brennen
|
Qualitative Research Methods for media Studies
|
2nd Ed.
|
Routledge Taylor & Francis Group
|
2017
|
|
7
|
15321
|
Norman J.Medoff, Ph.D,and Barbara K. Kaye, Ph.D
|
Electronic Media Then, Now,and Later
|
3rd Ed.
|
A Focal Press Book
|
2017
|
|
8
|
15325
|
Gretchen B. Rossman, Sharon F. Rallis
|
An introduction to Qualitative Research Learning in the Field
|
4th Ed.
|
Sage Publication
|
2017
|
|
9
|
15326
|
Angus Stevenson, Maurice Waite
|
Concise Oxford English Dictionary
|
12th Ed
|
Oxford University Press
|
2017
|
|
10
|
15327
|
Allen F. Repko, Rick Szostak
|
Interdisciplinary Research Process and Theory
|
|
Sage Publication
|
2017
|
|
11
|
15328
|
Donald Treadwell
|
Introducing Communication Research Paths of Inquiry
|
3rd Ed.
|
Sage Publication
|
2017
|
|
12
|
15302
|
Tom Altstiel and Jean Grow
|
Advertising Creative Strategy. Copy. Design
|
4th Ed.
|
Sage Publication
|
2017
|
|
13
|
15299
|
Jackie Acree Walsh, Beth Dankert Sattes
|
Quality Questioning Research- Based Practice to Engage Every Learner
|
2nd Ed.
|
Corwin A Sage Publishing Company
|
2017
|
|
14
|
15306
|
Burton St. John III, Yvette E. Pearson
|
Crisis Communication & Crisis Management An Ethical Approach
|
|
Sage Publication
|
2017
|
|
15
|
15293
|
David Calvey
|
Covert Research The Art ,Politics and Ethics of Undercover Fieldwork
|
|
Sage Reference
|
2017
|
|
16
|
15296
|
Shalini Aggarwal
|
Essential Communication Skills
|
|
Ane.Books Private Limited
|
2017
|
|
17
|
15297
|
Andy Ruddock
|
Exploring Media Research Theories, Practice and Purpose
|
|
Sage Publication
|
2017
|
|
18
|
15275
|
Maurice Charbit
|
Digital Signal Processing With Python Programming
|
|
Wiley
|
2017
|
|
19
|
15270
|
Aysha Iqbal Viswamohan, Vimal Mohan John
|
Behind the Scenes
|
|
Sage Reference
|
2017
|
|
20
|
15246
|
Shelly Rodgers & Esther Thorsan
|
Digital Advertising Theory and Research
|
3rd Ed.
|
Routledge Taylor & Francis Group
|
2017
|
|
21
|
15249
|
Fred E. Jandt
|
Conflict Communication
|
|
Sage Reference
|
2017
|
|
22
|
15230
|
Michael Levy, Barton Weitz, Ajay Pandit
|
Retailing Management
|
8th Ed
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
23
|
15231
|
Michael Levy, Barton Weitz, Ajay Pandit
|
Retailing Management
|
8th Ed
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
24
|
15232
|
Michael Levy, Barton Weitz, Ajay Pandit
|
Retailing Management
|
8th Ed
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
25
|
15237
|
Valarie A Zeithaml, Mary Jo Bitner,Dwayne D.Gremler, Ajay Pandit
|
Services Marketing Integrating Customer Focus Across the Firm
|
6thEd
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
26
|
15238
|
Valarie A Zeithaml, Mary Jo Bitner,Dwayne D.Gremler, Ajay Pandit
|
Services Marketing Integrating Customer Focus Across the Firm
|
6thEd
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
27
|
15239
|
Valarie A Zeithaml, Mary Jo Bitner,Dwayne D.Gremler, Ajay Pandit
|
Services Marketing Integrating Customer Focus Across the Firm
|
6thEd
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
28
|
15244
|
Fraser P.Seitel
|
The Practice of Public Relations
|
13th Ed
|
Pearson
|
2017
|
|
29
|
15190
|
Donald R Cooper, Pamela S Schindler, J K Sharma
|
Business Research Methods
|
11th Ed.
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
30
|
15191
|
Rajendra Nargundkar
|
Marketing Research Text and Cases
|
3rd Ed.
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
31
|
15192
|
Rajendra Nargundkar
|
Marketing Research Text and Cases
|
3rd Ed.
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
32
|
15193
|
Rajendra Nargundkar
|
Marketing Research Text and Cases
|
3rd Ed.
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
33
|
15194
|
George E.Belch, Michael A.Belch, Keyoor Purani
|
Advertising and Promotion
|
9th Ed
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
34
|
15195
|
George E.Belch, Michael A.Belch, Keyoor Purani
|
Advertising and Promotion
|
9th Ed
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
35
|
15196
|
George E.Belch, Michael A.Belch, Keyoor Purani
|
Advertising and Promotion
|
9th Ed
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
36
|
15197
|
George E.Belch, Michael A.Belch, Keyoor Purani
|
Advertising and Promotion
|
9th Ed
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
37
|
15198
|
Arpita Menon ( Reference Book)
|
Media Planning and Buying Principles and Practice in the indian Context
|
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
38
|
15199
|
Arpita Menon
|
Media Planning and Buying Principles and Practice in the indian Context
|
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
39
|
15200
|
Arpita Menon
|
Media Planning and Buying Principles and Practice in the indian Context
|
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
40
|
15201
|
Arpita Menon
|
Media Planning and Buying Principles and Practice in the indian Context
|
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
41
|
15202
|
Arpita Menon
|
Media Planning and Buying Principles and Practice in the indian Context
|
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
42
|
15208
|
David L. Loudon,Albert J. Della Bitta
|
Consumer Behavior
|
4th Ed.
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
43
|
15209
|
J. Paul Peter, Jerry C. Olson ( Reference Book)
|
Consumer Behavior & Marketing Strategy
|
7th Ed.
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
44
|
15210
|
J. Paul Peter, Jerry C. Olson
|
Consumer Behavior & Marketing Strategy
|
7th Ed.
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
45
|
15211
|
J. Paul Peter, Jerry C. Olson
|
Consumer Behavior & Marketing Strategy
|
7th Ed.
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
46
|
15212
|
J. Paul Peter, Jerry C. Olson
|
Consumer Behavior & Marketing Strategy
|
7th Ed.
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
47
|
15213
|
J. Paul Peter, Jerry C. Olson
|
Consumer Behavior & Marketing Strategy
|
7th Ed.
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
48
|
15214
|
Alok Kumar Rai, Medha Srivastava
|
Customer Loyalty Concept, Context and Character
|
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
49
|
15215
|
Charles M. Futrell ( Reference Book)
|
Fundamentals of Selling Customers for life Through Service
|
12th Ed
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
50
|
15216
|
Charles M. Futrell
|
Fundamentals of Selling Customers for life Through Service
|
12th Ed
|
McGraw Hill Education(India) Private Limited
|
2017
|
|
|